The digital terrain today not only presents various challenges but also provides immense opportunities to the marketers. A series of trends that is highly relevant for marketers upon facing the digital realities has been emerging. This course aims to introduce such trends to students. Selected articles will be assigned for the participants to read and discuss, managerial implications as well as future research opportunities implied by these articles will be explored, and first-hand practitioner experiences will be shared and discussed. Course participants will gain an updated and realistic picture of marketing realities in the digital era.